StudioStack gives you the ability to measure deep content/social analytics on all of your campaigns, in one place. The following page-level analytics methodologies are currently available:

i.   Pressboard Analytics (our proprietary methodology)
ii.  Google Analytics
iii. MOAT

As of March/April 2020, the following social/promotional reporting integrations are supported in StudioStack:

i.    [NEW] Nativo Analytics

ii. [NEW] Google Ads Manager (formerly DFP)    
iii.  [NEW] Facebook Ad Accounts metrics (click to visit help article)
iv.  [NEW] Instagram Posts & Stories' analytics
v.   [NEW] YouTube Video
vi.   Facebook Share Posts & Video
vii.  Twitter 

GOOGLE ANALYTICS - Page Views/Uniques, Traffic Sources, Locations, Devices, Age Brackets, Gender

GOOGLE ADS MANAGER - Ad Impressions, Clicks, CTR, Locations, Devices, Ad Units

NATIVO ANALYTICS - Impressions, Clicks, CTR, Daily Impressions, Locations, Devices & Page-Views (if applicable)

FACEBOOK AD SET ANALYTICS

i. Impressions, Clicks, Link Clicks, Click-though Rate

ii. Costs - Avg. CPM, CPC, Cost-Per-Landing Page-View, Spend (Total)

iii. Daily Impressions, Video Views, Video Retention, Reactions, Locations, Devices, Demographics

INSTAGRAM ANALYTICS - POSTS

INSTAGRAM ANALYTICS - STORIES

Other promotion based reporting integrations:


i.    Polar***
ii.   AdMedia***

*** = Custom integration requires Pressboard's Product team involvement in set-up. Please contact us should you be interested in connecting either Polar or AdMedia to your paid Enterprise account.

PROMOTION AGGREGATES - Combine aggregate results across Nativo, Polar, AdMedia and Facebook Ad Sets reporting.

ADDING CONNECTIONS TO DATA SOURCES:

  1. If you are NEW to StudioStack, you will receive a pop-up with a link to the Settings area prompting you to connect your Data Sources . Click the 'Open Settings' button, then within the window that appears from the right (Admin Settings area), click on the 'Data Sources' tab

   2. If you are an existing StudioStack user, simply click on your User name/profile      
       (top-right), click 'Admin Settings' from the drop-down menu, then toggle over
        to the 'Data Sources' tab

Pressboard Analytics

Click 'Add Code', then give your Pressboard analytics profile a 'Name', choose a Language and your Time-Zone and click 'Save'. Later on, you can come back to this profile to retrieve the associated javascript/scroll depth tag for implementation on your site. Click the Expand icon which looks like this (<...>) for additional instructions. Note: You may opt to use a singular Pressboard analytics set-up across ALL the sites you operate/work with. Pressboard recommends this.

Google Analytics / Google Ads Manager:

Click 'Add Profile' or 'Add Network', then click 'Add Google Login', input your credentials (you must have Admin privileges in GA) and follow the prompts in the pop-up window to establish the connection and begin adding GA profiles to your StudioStack account.

Nativo / Instagram / Facebook / YouTube / Twitter:

Click on either 'Add Page', 'Add Channel' or 'Add Account', input your credentials (you must have Admin privileges across each social/promotional channel) and follow the prompts in the pop-up window (ensure to click 'Allow' when asked to provide read-only access) to establish the connections and begin adding your respective social Pages/Channels to your StudioStack account.

Connecting Nativo will require you to have your Nativo client "Token" and "Secret" on-hand.

Now that you have successfully connected your data sources to StudioStack, you're all set to begin creating campaigns in the platform and activating analytics across those campaign's content/social/promotional activity. 

Read next: How to Create Campaigns and Activate Analytics

See also: Viewing Reports

Did this answer your question?