Advertisers use the Marketplace to research and initiate collaboration with publishers that fit their campaign's needs. They may also require you to provide them with StudioStack analytics as they may be working with several publishers at the same time on the same campaign. StudioStack analytics suite helps to standardize campaign results across publishers, providing Advertiser's with incredible performance insights through real-time analytics. Publishers benefit by reducing the time and resources required to provide daily, weekly, monthly campaign reporting.
You can learn more about how to create campaigns and activate analytics here.
Receiving an RFP
Incoming RFPs will automatically appear under your ‘Opportunities’ tab on the left-hand sidebar. When a new RFP is received, all account Users with the 'Marketplace Opportunities' permission will receive an email notification.
To review the RFP:
- Click on ‘Opportunities’ on the left-hand sidebar
- All new RFPs will display a “New” status
- Click ‘Review’ to view campaign details under the 'Details' tab of the RFP
- Upon review, click the ‘Accept’ button to indicate to the Advertiser that you have received their RFP and wish to collaborate further on the details. Click ‘Reject’ to let the Advertiser know you are unable to collabrate.
Note: Before deciding to accept or reject an RFP, we recommend following up with the advertiser via email or over the phone. They may be able to amend the RFP or clarify the ask. Should you choose to reject an RFP, we recommend providing some rationale to educate the Advertiser by using the messaging system under the "Brief" tab of the RFP.
If the Advertiser's ask is clear and you have a package and pricing readily available, you may use the messaging system (Brief tab) to send them a note and attach an external proposal (Insertion Order and/or contract) for their review. You can attach files in the following formats: doc, docx, xls, xlsx, pdf, png, jpg, bmp, gif, zip.
Important: You must obtain an Advertiser's signature on a direct contract prior to producing any campaign deliverables. "Accepting" an RFP serves as a signaling mechanism in the platform, not a binding agreement.
We hope you see many opportunities come through the Marketplace and are able to respond to these free in-bound leads in a timely manner.
If you have questions or feedback on the Marketplace/RFP process, please use the purple chat icon in the bottom right to reach one of our Customer Success representatives.
See next: Creating Campaigns in StudioStack